Greatness is not primarily a matter of circumstances, greatness is first and foremost a matter of conscious choice and discipline. #coachjoe When the moment comes – when we’re afraid, exhausted, or defeated – what choice do we make? Do we abandon our values? The leaders I study care as much about values as they do victory! What are your standards? #greatness #valuesmatter #leadershiplessons #coaching #mentoring #masterminds #growthmindset #fixedopsroundtable #winyourweekend #teamculture #consciousleadership